Does your site engage visitors or is it just a monument to YOU

2009 January 21
by Allan Cockerill

John Jantsch recently wrote an article advocating adding a Chief Conversation Officer to your business.

In a word, the position would involve the engagement of the company’s visitors, clients and other staff members.

Allan (Doug) CockerillTeeg and I have been browsing sites recently that don’t engage their visitors and clients.

One in particular promotes itself as a directory, but other than looking to find the address or phone number of a local business, the site shows no purpose at all!

I could just as easily find that info in the phone book, or simply google it!

What it amounts to is that a site like that is simply wasted bandwidth, a monument to someone’s ego!

Are you ready for the big question?

Are you engaging your visitors, or is your website/blog simply a monument to your ego?

Excuse my Aussie bluntness, it gets me into trouble all the time, but it is how I speak to my self when needed!

It’s easy to get caught up in something, and our view is totally subjective when that happens.

I try and look at the situation from an ‘outsider’s’ point of view, and if I can’t, I go and find one!

Moving on from the monument!

First, check John Jantsch’s article, and while you are at it, click over to my latest article.

Think about how different sites attract and engage you, and how you can adapt different methods to suit your situation.

Maybe you need to appoint a web based Conversation Officer to breathe some life into your site?

If you get stuck for ideas, feel free to contact Teeg or myself.

Stand out from the crowd!

Reblog this post [with Zemanta]
  • First of all- excellent title. It is true that each web site must engage it's visitors, otherwise there is nothing preventing a possible consumer from clicking off. Part of engaging the reader isn't in what you have to say about yourself; it's about what you have to say TO THEM.
  • Excellent points. Even if your site doen't actually allow comments from vistors, you still need to clearly explain the benefits in it for them for buying your product.

    All too many businesses get conusmed with bragging about how long they've been in business, their past awards, etc, when the reality is, prospects don't care about this, all they want to know is what's in it for them.
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